Unit 20 and 24 media

1. Nike (2017) - Clear and effective image, - It is quite memorable because it tells you the features of the trainers, making it stick in your mind. - No Tagline, because most of the text on the add is to do with the features of the trainer. However they do have a slogan which is not featured on this ad. - The text is persuasive. - Clear language is used, what is stated about the trainer is easy to interpret. - Appropriate font is used - Sans Serif. - No colour scheme, only black, white, grey, but that is usual for Nike. - Clear layout used - Name of product used (The Lebron X) - No website - Brand identity used - Nike tick - Eye catching, the black and white shows the elite brand, but could be more eye catching with a bit more colour. 2. Subway - Very clear and effective image because of the tasty looking sandwich. Represents their brand strongly because its one of their nicest products. - Quite memorable because it will make you crave the food and want to eat th...

Use of the Camera . Extreme close up (ECU) . Close up (CU) . Long Shot (LS) . Wide Shot (WS) . Medium Shot (MS) . Point of view (POV) . Low Angle - Puts the character in a position of power and makes the viewer feel inferior . High Angle - Makes the characters seem vulnerable and puts the viewer in a position of power. . Over the shoulder Close up - Neck and face Extreme close up - A small section of a person or an object Medium shot - From torso to top of head Long shot - The whole body is visible. Ad - How many shots are there? What is the effect of using slow motion to high speed? Helps to release tension Transition from one shot to another shot: A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cuts between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dis...

Ppt 1 harmful ads from sbromley99 Harmful ads: Slide 2: Harmful because shows children smoking, which is bad because children could watch it and think it is okay to smoke at that age. Slide 3: It is irresponsible because it condones young people playing with fireworks freely. Promotes danger. "No added sugar" Promotes children putting a plastic bad over their head, encourages children to copy it which can lead to their own physical harm. "Puma AG" Promoting antisocial behaviour because he's vandalising property and your own possessions. They are looking at the athlete on the advert as a role model, and buy portraying him in an anti-social way can influence children, however was not removed as it is light-hearted. "Drop dead clothing" The model pictured looks unhealthily underweight, was removed as it can encourage people to become that skinny, which is borderline Anorexia. It is representative of people that wear the brand, and...

Advertising is the creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media, or TV. Campaign: Using multiple media forms to promote a product. TV, radio, newspapers etc. Advertising is... The promotion of a product company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed as a specific target audience over a specific period of time. A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. John Lewis. What is advertising? Advertising is the means of communicating with the users of a product or service, they are messages that are paid fo...

Bullet point the main points that identify what an advertising campaign. - Campaigns use lots of different channels to strategically target a brands target audience. - Brand identities may comprise of logos, colours or slogans. - The advertising agency will create an advertising campaign to help the brand communicate a particular message. Agencies work with a brand to understand who their target audience are and how best to communicate a message to them. - It is the role of the advertising agency to create a concept for the campaign. - This will consist of a simple idea which will be interpreted and modified for each channel or media type. - An advertising campaign is a series of advertising messages that share a single idea and theme. - Advertising campaigns appear in different media across specific time frames.

Personal attributes are the traits or qualities that a person demonstrates when interacting with others in the workplace. Qualities: - Funny - Trusting - Loyal - Confident with talking to people - Analytical - Supportive - Often honest - Dogmatic - Integrity - Admit when Im wrong Negative traits: - Interrupt conversation - Lazy - Leave things till last minute - Worry over stupid issues - Struggle to let certain situations go - Struggle to get out of my comfort zone Etiquette is the way in which certain things are done. Why is Etiquette important when working in a media industry? So that you don't annoy people, so that you've demonstrated that you know your roles and responsibilities in the work place.

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