Analysing Television Adverts
Use of the Camera
. Extreme close up (ECU)
. Close up (CU)
. Long Shot (LS)
. Wide Shot (WS)
. Medium Shot (MS)
. Point of view (POV)
. Low Angle - Puts the character in a position of power and makes the viewer feel inferior
. High Angle - Makes the characters seem vulnerable and puts the viewer in a position of power.
. Over the shoulder
Close up - Neck and face
Extreme close up - A small section of a person or an object
Medium shot - From torso to top of head
Long shot - The whole body is visible.
Ad - How many shots are there?
What is the effect of using slow motion to high speed?
Helps to release tension
Transition from one shot to another shot:
A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cuts between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dissolves are softer transitions.
Cuts maintain continuity
Shot duration:
the average shot is 1.38 seconds per shot, however we are capable of seeing 3 shots per minute.
Sound effects:
There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product
Common advertising strategies:
They are common advertising strategies to promote their product
Other strategies that advertisers use:
Bandwagon: ' join the crowd! Don't be left out! Everyone is buying the latest snack food: aren't you?
Scale: Advertisers make a product look bigger or smaller than it really is. Look at Burger King adverts and the incredible size of their whopper! This is a very good example
Facts and figures: Statistics can often enhance the products credibility. Eg 9/10 cats would buy whiskers
Repetition: Advertisers hope that if you see a product or hear its name over and over again, you be more likely to buy it. Sometimes the same advert is repeated within a minute in the same series of adverts.
Analysing Adverts:
Beyonce - Heat:
. Extreme close up (ECU)
. Close up (CU)
. Long Shot (LS)
. Wide Shot (WS)
. Medium Shot (MS)
. Point of view (POV)
. Low Angle - Puts the character in a position of power and makes the viewer feel inferior
. High Angle - Makes the characters seem vulnerable and puts the viewer in a position of power.
. Over the shoulder
Close up - Neck and face
Extreme close up - A small section of a person or an object
Medium shot - From torso to top of head
Long shot - The whole body is visible.
Ad - How many shots are there?
What is the effect of using slow motion to high speed?
Helps to release tension
Transition from one shot to another shot:
A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cuts between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dissolves are softer transitions.
Cuts maintain continuity
Shot duration:
the average shot is 1.38 seconds per shot, however we are capable of seeing 3 shots per minute.
Sound effects:
There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product
Common advertising strategies:
They are common advertising strategies to promote their product
Other strategies that advertisers use:
Bandwagon: ' join the crowd! Don't be left out! Everyone is buying the latest snack food: aren't you?
Scale: Advertisers make a product look bigger or smaller than it really is. Look at Burger King adverts and the incredible size of their whopper! This is a very good example
Facts and figures: Statistics can often enhance the products credibility. Eg 9/10 cats would buy whiskers
Repetition: Advertisers hope that if you see a product or hear its name over and over again, you be more likely to buy it. Sometimes the same advert is repeated within a minute in the same series of adverts.
Analysing Adverts:
Beyonce - Heat:
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