What is an advertising campaign?

Bullet point the main points that identify what an advertising campaign.

- Campaigns use lots of different channels to strategically target a brands target audience.
- Brand identities may comprise of logos, colours or slogans.
- The advertising agency will create an advertising campaign to help the brand communicate a particular message. Agencies work with a brand to understand who their target audience are and how best to communicate a message to them.
- It is the role of the advertising agency to create a concept for the campaign.
- This will consist of a simple idea which will be interpreted and modified for each channel or media type.
- An advertising campaign is a series of advertising messages that share a single idea and theme.
- Advertising campaigns appear in different media across specific time frames.


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