Analysing print ads


1. Nike (2017)

- Clear and effective image,
- It is quite memorable because it tells you the features of the trainers, making it stick in your mind.
- No Tagline, because most of the text on the add is to do with the features of the trainer. However they do have a slogan which is not featured on this ad.
- The text is persuasive.
- Clear language is used, what is stated about the trainer is easy to interpret.
- Appropriate font is used - Sans Serif.
- No colour scheme, only black, white, grey, but that is usual for Nike.
- Clear layout used
- Name of product used (The Lebron X)
- No website
- Brand identity used - Nike tick
- Eye catching, the black and white shows the elite brand, but could be more eye catching with a bit more colour.




2. Subway

- Very clear and effective image because of the tasty looking sandwich. Represents their brand strongly because its one of their nicest products.
- Quite memorable because it will make you crave the food and want to eat there. Informative because provides useful information such as the use of multigrain bread etc.
- Slogan: "Eat Fresh"
- Tagline Used: "The Finish line starts here"
- Persuasive language "Choose our multigrain bread"
- Clear language used
- Appropriate font used - Serif
- Colour scheme good because of the yellow and green, but the image adds to that so it is suitable enough.
- Clear layout, Tagline at the top, Image, Information, Logo, Slogan.
- No name of product, but they only make sandwiches so this criteria is not relevant to this type of advert
- Website at the bottom, not clear to see but it is there.
- Brand identity used, Logo, Slogan etc
- Very eye-catching, the image especially.



3. Heinz

- Very clear and effective image
- Memorable because of the clever concept of the tomato's stacked to make the bottle.
- Tagline at the bottom
- No persuasive language
- Clear language, as its to the point
- Appropriate font - Sans-Serif
- Not a colour scheme. Only Red, however that is the only colour you can really associate with Heinz
- Clear Layout
- Name of product not stated, but it is a very famous and well known brand, so everyone should know what is being advertised
- No website
- Brand identity used, because the brands name is stated on the bottle of ketchup.
- Eye catching, because most people like this product.

Comments

Post a Comment

Popular posts from this blog

Personal attribute and etiquette

Personal attributes are the traits or qualities that a person demonstrates when interacting with others in the workplace. Qualities: - Funny - Trusting - Loyal - Confident with talking to people - Analytical - Supportive - Often honest - Dogmatic - Integrity - Admit when Im wrong Negative traits: - Interrupt conversation - Lazy - Leave things till last minute - Worry over stupid issues - Struggle to let certain situations go - Struggle to get out of my comfort zone Etiquette is the way in which certain things are done. Why is Etiquette important when working in a media industry? So that you don't annoy people, so that you've demonstrated that you know your roles and responsibilities in the work place.
Read more

Analysing Television Adverts

Use of the Camera . Extreme close up (ECU) . Close up (CU) . Long Shot (LS) . Wide Shot (WS) . Medium Shot (MS) . Point of view (POV) . Low Angle - Puts the character in a position of power and makes the viewer feel inferior . High Angle - Makes the characters seem vulnerable and puts the viewer in a position of power. . Over the shoulder Close up - Neck and face Extreme close up - A small section of a person or an object Medium shot - From torso to top of head Long shot - The whole body is visible. Ad - How many shots are there? What is the effect of using slow motion to high speed? Helps to release tension Transition from one shot to another shot: A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cuts between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dis...
Read more

ASA

Ppt 1 harmful ads from sbromley99 Harmful ads: Slide 2: Harmful because shows children smoking, which is bad because children could watch it and think it is okay to smoke at that age. Slide 3: It is irresponsible because it condones young people playing with fireworks freely. Promotes danger. "No added sugar" Promotes children putting a plastic bad over their head, encourages children to copy it which can lead to their own physical harm. "Puma AG" Promoting antisocial behaviour because he's vandalising property and your own possessions. They are looking at the athlete on the advert as a role model, and buy portraying him in an anti-social way can influence children, however was not removed as it is light-hearted. "Drop dead clothing" The model pictured looks unhealthily underweight, was removed as it can encourage people to become that skinny, which is borderline Anorexia. It is representative of people that wear the brand, and...
Read more