What is advertising
Advertising is the creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media, or TV.
Campaign: Using multiple media forms to promote a product. TV, radio, newspapers etc.
Advertising is...
The promotion of a product company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed as a specific target audience over a specific period of time.
A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.
John Lewis.
What is advertising?
Advertising is the means of communicating with the users of a product or service, they are messages that are paid for by those that send them and are intended to inform or influence those who use them. Advertising uses every possible method to ensure that the message gets across.
What can be advertised?
Almost anything can be advertised. The most common form of advertisement are usually physical products such as cars, clothing, toys, sports products, accessories and furniture. Different services can also be advertised e.g. taxi companies.
Different methods of advertising -> What are the platforms? Social media, posters, television, newspaper, magazine.
Further research
What are the earliest advertisements?
1840 was the first ever advertising agency which was set up in philadelphia.
How much do companies usually spend?
The top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014
What is the process?
Brief, Research, Plan, Execution.
Campaign: Using multiple media forms to promote a product. TV, radio, newspapers etc.
Advertising is...
The promotion of a product company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed as a specific target audience over a specific period of time.
A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.
John Lewis.
What is advertising?
Advertising is the means of communicating with the users of a product or service, they are messages that are paid for by those that send them and are intended to inform or influence those who use them. Advertising uses every possible method to ensure that the message gets across.
What can be advertised?
Almost anything can be advertised. The most common form of advertisement are usually physical products such as cars, clothing, toys, sports products, accessories and furniture. Different services can also be advertised e.g. taxi companies.
Different methods of advertising -> What are the platforms? Social media, posters, television, newspaper, magazine.
Further research
What are the earliest advertisements?
1840 was the first ever advertising agency which was set up in philadelphia.
How much do companies usually spend?
The top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014
What is the process?
Brief, Research, Plan, Execution.
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